a reality check for home and homestead insurance

ČSOB Pojíšt'ovna, one of the top Czech insurance providers, was facing alarmingly high number of clients leaving their otherwise much praised website and effectively ignoring a very competitive offer. We were invited to help them figure out the problem and suggest short-term and long-term solutions. The project was executed in October through November 2015 with participation and extraordinary contribution of the combined team of ČSOBP strategy consultants, researchers, product and digital marketing managers.