ČSOB Pojíšt'ovna, one of the top Czech insurance providers, was facing alarmingly high number of clients leaving their otherwise much praised website and effectively ignoring a very competitive offer. We were invited to help them figure out the problem and suggest short-term and long-term solutions. The project was executed in October through November 2015 with participation and extraordinary contribution of the combined team of ČSOBP strategy consultants, researchers, product and digital marketing managers.